Man in a checkered suit using an otoscope in a clinical setting

Our Journey

Founded by Sourabh Sharma, VDS IMPEX- globally known as VDS Jewels & SierraJewelsCo — began its story in 2021 in Jaipur, Rajasthan, the world’s renowned hub for handmade diamond jewelry. Sourabh started working with fine sterling silver jewelry, handcrafted gold diamond jewelry, beads, findings, and both natural and lab-grown diamonds.

VDS Jewels has grown into an internationally trusted jewelry online store, admired for craftsmanship, design excellence, and global service.

Craftsmanship

Every piece at VDS Jewels reflects the evolving modern style. Guided by Sourabh Sharma’s vision, our master artisans combine traditional techniques with contemporary innovation.

Each piece is handmade in 14Kt and 18Kt solid gold, set with ethically sourced natural diamonds, lab-grown diamonds, and fine gemstones. Our designs range from classics to clean, modern trends- made to suit every style and occasion.

Person wearing a ring with a blurred background

Our Mission

Our mission is simple:

To create jewelry that carries meaning- jewelry that tells a story, celebrates tradition, and builds lifelong memories.

Every piece is designed to reflect authenticity, beauty, and the trust VDS Jewels is known for.

Our Values

  • Integrity & Trust

    Transparent, honest relationships with every customer and partner.

  • Excellence in Craftsmanship

    Precision, artistry, and attention to detail in every process of jewelry crafting.

  • Customer Satisfaction

    A customer-first approach in everything we do.

  • Sustainability & Responsibility

    Ethical sourcing and responsible practices across our process.

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Global Presence

VDS Jewels has built long-term relationships with wholesalers, retailers, and online sellers worldwide. Our handcrafted diamond jewelry is exported across the globe, supported by a dedicated team and loyal international clientele.

Industry Recognition

VDS Impex is a proud member of:

  • GJEPC (Gem & Jewellery Export Promotion Council)

  • BIS hallmarked logo with blue and red design on a white background

    BIS/HUID (Bureau of Indian Standards)

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Why Choose VDS Jewels?

  • Over 20 years of expertise in fine diamond jewelry

  • Handmade designs from Jaipur- the gemstone capital of the world

  • A wide collection of gold, natural diamond & lab-grown diamond jewelry

  • Certified diamonds and gemstones for complete satisfaction to customers

  • Seamless free shipping worldwide with dedicated customer support

  • Trusted by international customers and businesses globally

Our Commitment

At VDS Jewels, we promise jewelry that stands for trust, artistry, and timeless beauty.

Explore our collections and experience the craftsmanship and passion that make VDS Jewels a globally trusted name in fine gold and diamond jewelry.